ABOUT 


Kassius Ibrahim King is an Art Director,
seeking to build worlds and stories bold
enough to stop someone mid-scroll, and
honest enough to stay with them long after.


Instagram





What I’m reading rn: 
East of Eden by John Steinbeck
Discourse on Inequality by Jean-Jacques Rousseau

Fav book in 2024
Jesus’ Son by Denis Johnson


SALOMON



FUTURELAB FILM 002
Agency: STEPT STUDIOS




Our featured athlete, Maggie Montoya
The SWISSIDE lab.




Credits:
Agency: STEPT
Head of Creative: Davey Spens
Director: Truesdell Brothers'
Creative: Kassius King
 My Role
I built the film from the ground up — concept, visual identity, narrative, and the core film idea. 

The Problem:
On Running's 3D-printed shoe dominated the cultural moment, and Salomon was about to announce something big. The first aerodynamically tested running shoe, with no story to make the world feel it.

The Idea:
Designers refining form, athletes refining the body, both chasing the incremental gains. The shoe is what that shared obsession builds.




©Kith&Kin