ABOUT


Kassius Ibrahim King is a hybrid creative,
part Art Director, part writer, seeking
to build worlds and stories bold enough
to stop someone mid-scroll, and honest
enough to stay with them long after.


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What I’m reading rn: 
Hyperion by Dan Simmons
Discourse on Inequality by Jean-Jacques Rousseau

Fav book read in 2024 (so far)
Jesus’ Son by Denis Johnson


SALOMON



FUTURELAB FILM 002
Agency: STEPT STUDIOS



Our featured athlete, Maggie Montoya
The SWISSIDE lab.




Credits:
Agency: STEPT
Head of Creative: Davey Spens
Director: Truesdell Brothers'
Creative: Kassius King
 My Role
I built the film from the ground up — concept, visual identity, narrative, and the core film idea. 

The Problem
On Running’s 3D-printed shoe dominated the conversation. Salomon needed to reclaim its place as a true innovator, especially after creating the first aerodynamically tested running shoe with real, measurable performance gains but without a story that would hit emotionally.

The Idea
Frame innovation as a shared obsession. Designers refining form; athletes refining the body, both chasing the smallest, hardest-won seconds. The shoe becomes the natural child of that devotion: born from endurance, precision, and love of the craft. By humanizing the tech, the film restores Solomon’s identity as the brand that doesn’t follow the future — it builds it.




©Kith&Kin