ABOUT 


Kassius Ibrahim King is an Art Director,
seeking to build worlds and stories bold
enough to stop someone mid-scroll, and
honest enough to stay with them long after.


Instagram





What I’m reading rn: 
East of Eden by John Steinbeck
Discourse on Inequality by Jean-Jacques Rousseau

Fav book in 2024
Jesus’ Son by Denis Johnson


OAKLEY



Oakley Surfer 2026
Agency: STEPT STUDIOS







Credits:
Agency: STEPT
Head of Creative: Davey Spens
Photographer: Cole Ferguson
Creatives: Kassius King + Theo Kirkham-Lewitt 
 My Role
My partner and I concepted, pitched, and designed the entire campaign — visual world, narrative logic, and production — shaping how five Oakley-sponsored pros would be seen, felt, and mythologized.

The Problem
Every surf campaign was sun-bleached and interchangeable — all beach, no depth. Oakley needed a look that honored the culture without repeating the same postcard imagery everyone had already copied.

The Idea
We shifted the lens from sunshine to the electricity of water itself — turbulence, reflection, refracted light, chaos and calm. The ocean wasn't a backdrop. It was the character.




©Kith&Kin